Citeus Group
CRM, renders & paid media
Renders, campaigns and CRM working as one across five developments
Five developments marketed and managed on one connected platform
Overview
- Location
- Auckland, NZ
- Services
- HubSpot CRM, Property Renders, Social & Paid Media
Strike Digital supports Citeus Group across five developments with a full HubSpot CRM, property renders and integrated marketing campaigns. The system brings enquiries and sales activity into one place, while social and paid media build awareness and generate buyer interest ahead of completion.
5
Developments
HubSpot
Platform
Approach
The problem, andwhat we did about it
The challenge
- 01
Five developments needing to be marketed before any of them were built
- 02
Creative production and sales systems typically handled by separate suppliers
- 03
Buyer awareness to build from scratch for each project release
- 04
Enquiries and sales activity needing one home rather than five
What we did
- 01
Built a full HubSpot CRM bringing enquiries and sales activity into a single system
- 02
Produced property renders so each project's design and value could be sold off the plans
- 03
Ran integrated social and paid media campaigns to build awareness and buyer interest
- 04
Carried the same visual direction from renders through to campaign creative
- 05
Structured the CRM by development so each project's pipeline stays visible on its own terms
Campaign visuals help each project communicate its design and value well before completion, and the CRM makes sure the interest they create is captured and worked. Creative and systems delivered together mean nothing is lost in the handover between them.
More case studies
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