The Boathouse Residences
Hobsonville Marina, Auckland
Floating waterfront homes at Clearwater Cove: studio, one and two-bedroom residences with private decks over the water
Display residences open
Empire Capital
Branding, website & CRM
Brand, platform and campaign built as one system
Brand, website, renders and CRM delivered as one platform
Overview
- Location
- Auckland, NZ
- Services
- Brand Kit, Website, HubSpot, Renders, Social & Paid Ads
Strike Digital created the core brand and marketing platform for Empire Capital: the brand kit, corporate website, property renders and HubSpot setup. We continue to support the business through social media and paid advertising, keeping every touchpoint aligned from how a project is presented to how an enquiry moves through the pipeline.
Approach
The problem, andwhat we did about it
The challenge
- 01
Building a corporate brand and a sales platform at the same time, from nothing
- 02
Presentation and systems usually developed in isolation, then bolted together
- 03
Projects needing to be shown convincingly before they were built
- 04
Ongoing campaign activity requiring a foundation solid enough to scale on
What we did
- 01
Developed the brand kit as the foundation for every other touchpoint
- 02
Built the corporate website to carry that identity and feed enquiries into the CRM
- 03
Produced property renders so projects could be presented ahead of completion
- 04
Set up HubSpot to capture and move enquiries through a defined sales pipeline
- 05
Run ongoing social media and paid advertising off that single foundation
The developments
Every touchpoint is designed to work together. Because the brand, the renders, the website and the CRM were built as a single system rather than assembled from separate suppliers, Empire Capital's campaigns run on a foundation that stays consistent as the portfolio grows.
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