Whitestone Group
Website, CRM & sales training
100+ new-build homes sold on one HubSpot sales system
100+ new-build homes sold with ongoing lead-generation support
Overview
- Location
- Auckland, NZ
- Services
- HubSpot Build, Website, Integrations, Sales Training
Whitestone Group needed its marketing assets and lead sources pulled into a single sales system rather than scattered across tools. Strike Digital delivered a comprehensive HubSpot build alongside a new website, created the processes to capture, route and nurture every enquiry, and trained the sales team to run it with confidence.
100+
Homes Sold
HubSpot
Platform
Approach
The problem, andwhat we did about it
The challenge
- 01
Marketing assets and lead sources spread across disconnected tools and channels
- 02
No shared process for capturing, routing and nurturing incoming enquiries
- 03
A sales team that needed to adopt a new platform without losing momentum
- 04
An outdated web presence working against the quality of the product
What we did
- 01
Delivered a comprehensive HubSpot build as the single source of truth for sales and marketing
- 02
Connected every marketing asset and lead source into that one system
- 03
Designed the capture, routing and nurture processes behind each enquiry
- 04
Built a new website as the front door to the pipeline
- 05
Trained the sales team hands-on until HubSpot was the way they worked, not an extra step
A CRM is only as good as the team's willingness to use it. By pairing the HubSpot build with real training and a website that feeds it, Whitestone Group turned a set of disconnected tools into one sales system, and has sold more than 100 new-build homes through it.
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