Kiefer Capital
CRM, renders & lead generation
Scalable lead engine across 9 simultaneous developments
50%+ CPL reduction · 9 developments managed · Scalable system
Overview
- Location
- Auckland, NZ
- Services
- CRM Infrastructure, Campaign Restructure, Lead Qualification
Kiefer Capital is a property development company managing multiple developments simultaneously, with a growing internal sales team. They engaged us to take over and restructure their marketing and lead generation systems to improve performance and drive actual sales outcomes.
50%+
CPL Reduction
9
Developments
8
Sales Agents
2× improved
Lead Quality
Approach
The problem, andwhat we did about it
The challenge
- 01
No clear marketing or sales structure in place
- 02
No CRM system to manage or track leads effectively
- 03
High cost per lead with poor lead quality
- 04
No conversions despite ongoing ad spend
What we did
- 01
Built a fully customised HubSpot CRM supporting 8 agents across 9 developments
- 02
Created structured pipelines with lead tracking, assignment, and team visibility
- 03
Rebuilt campaigns from the ground up, split by development and buyer type
- 04
Improved lead forms and qualification questions aligned with buyer intent
- 05
Integrated CRM feedback loops to improve targeting over time
Before scaling ads, you need the right systems in place. By fixing the foundation — CRM and structure — and aligning it with tailored marketing, we turned a leaking system into a scalable, high-performing lead engine.
More case studies
Ready to sell more homes?
Let's build a marketing system that delivers qualified leads and measurable results for your next development.