Office Road
CRM & lead generation
One trackable sales process across nine developments
Nine developments on one connected pipeline
Overview
- Location
- Auckland, NZ
- Services
- CRM Integration, Lead Generation, Paid Advertising
Office Road runs a portfolio of nine residential developments at once. Enquiries were arriving from multiple campaigns and channels, but nothing connected them to the way the sales team actually worked — a buyer who asked about one development was a name in an inbox, not a position in a pipeline. Strike Digital integrated the CRM with the lead-generation activity so every enquiry lands in a clear, trackable process, then planned and managed the Meta and lead-generation campaigns feeding it. One system across the whole portfolio, rather than nine campaigns each keeping their own records.
Developments
9
Approach
The problem, andwhat we did about it
The challenge
- 01
Lead sources and CRM operating as separate systems, with enquiries falling between them
- 02
Nine concurrent developments competing for the same advertising budget and sales attention
- 03
No consistent view of which campaigns were producing genuine buyer conversations
- 04
Sales follow-up depending on manual handling rather than a defined pipeline
What we did
- 01
Connected the CRM directly to every lead-generation source so enquiries route automatically
- 02
Built a single trackable sales process from first enquiry through to qualified conversation
- 03
Planned and managed Meta and lead-generation campaigns across all nine developments
- 04
Structured campaigns to create demand and capture buyer interest at the same time
- 05
Gave the sales team a consistent, visible pipeline rather than a shared inbox
Demand generation only pays off if the enquiries land somewhere useful. Campaigns that create interest and a CRM that captures it are the same job, and running them as separate systems is what lets buyers go cold between the click and the call. With the two connected, Office Road's sales team works a consistent pipeline of qualified conversations across the whole portfolio — nine developments on one process, not nine disconnected lead lists.
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